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social media management

How to Schedule Your Instagram Posts with HootSuite

How to Schedule Your Instagram Posts with HootSuite

Between managing the demands of a dozen clients and trying to build my own blog, my sanity is always teetering on the edge. Which is why I like to keep things dead simple. There are many great tools out there for scheduling Instagram photos, but I love HootSuite because it is free if you have […]

Should You Hire a Social Media Manager?

Should You Hire a Social Media Manager?

I will be the first to admit, anyone (you!!) is capable of being a rock star at social media. All of the “tricks and tips” are out there for your consumption via books, blog posts, videos and infographics. There are many, many smart influencers out there that simply exist to test their theories and share […]

How to Protect Your Instagram Account from Being Shut Down

How to Protect Your Instagram Account from Being Shut Down

Can you imagine spending as much time as you do growing an authentic audience, creating beautiful content, building relationships… only to have your account shut down? That sounds like an ugly nightmare! There are always going to be internet trolls out there, looking to make someone’s life miserable, but there ARE some things you can […]

How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar

Many brands that present well on social media (Instagram in particular), appear breezy, effortless, and as if they are simply sharing their day-to-day happenings. But the reality is that those brands are actually totally buttoned up. Their social media presence is planned well in advance and executed to a “T.” If you look closely, you’ll […]

The Truth About Social Media Experts

The Truth About Social Media Experts

From time to time I get a panicky message or email from a sharp business owner that has just had someone “shatter” what they thought they new about social media marketing.  They were plugging along, growing their Instagram account, feeling pretty good about themselves, maybe using 30 hashtags per post (as I suggest), and then […]

Scheduling Instagram Posts with HootSuite: A Review

Scheduling Instagram Posts with HootSuite: A Review

Earlier this week, HootSuite announced that we could now pre-schedule our Instagram posts with their tool. As a long-time HootSuite customer (and an Instagram power user), I was elated! I’ll admit there is a small part of me that dreads this a little bit too. Now that posting to Instagram is a little bit “easier,” […]

Tips for Avoiding Social Media Burnout

Tips for Avoiding Social Media Burnout

Social media is a powerful tool you can use to promote and grow your business… but it doesn’t come without a price. Effective social media takes a solid amount of resources in the form of time, care, and brain power! But you don’t have to let it take over your business. You have lots of […]

Getting Started: Favorite Social Media Management Tools

Getting Started: Favorite Social Media Management Tools

A couple of weeks ago I asked my pals on Instagram to tell me what social media management tools they used.  If you are new to social media, let me back up and say that all a “social media management tool” is, is something that helps you to get it done. To get your stuff […]

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

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