Social Media Strategy
We will work closely together to develop a results-oriented plan for your social media. Our strategies are designed to provide you with clarity, focus, and inspiration. Clarity + Focus + Inspiration = Peace of Mind, knowing you are using your time wisely and working toward your business goals. We begin with a 90-minute virtual interview, and strategies are delivered within 3 weeks.
Comprehensive social media strategies start at $2,450.
Objectives & Goals
Together we will identify why you want to incorporate social media in to your marketing mix. Is it email list growth? Increasing sales or brand awareness? Something else? After identifying your objectives and potential audience, we will propose two or three realistic goals that will guide the content strategy.
Audience Discovery
We will identify the 2-3 customer personas that you wish to target via your social media efforts. This will help us decide which social media platforms to focus on and assist us in developing the content strategy.
Competitor Research
You will provide a list of competitors, and we will do an audit of their social media presence. We’ll look at their followers, activity, engagement and content strategy.
Platform Selection
When we know exactly who we are talking to and what it is we want to accomplish, we will suggest the platforms that you should be on and tell you what you should be doing.
Content Strategy
This is what to post, when to post, and how to increase your engagement. To keep your messaging visually consistent across platforms, we will advise you on how to create branded graphics, or we are available to create templates for you.
Strategy Optimization
We will tell you which metrics should be monitored to ensure you stay on track to reach the specified goals.
Contact me.
Please note: I am accepting new clients on an extremely limited basis at this time. Use the form to send me a message, providing a brief description of your business and what kind of support you are looking for.