Social Media, Social Media Planning, Social Media Strategy
Generating an endless supply of social media post ideas is often one of the most taxing steps of online content creation. The trouble with social media is that it is so… daily, right? The good news is that you really don’t need to reinvent the wheel. There are a few steps you can take to […]
Social Media, Social Media Planning, Social Media Strategy
Having a social media strategy out of your head, on to paper(!), is crucial to your success. What is a Social Media Strategy? I know you’ve heard of it, and you probably know you need one. Often, folks don’t know exactly goes in one or why it’s so important to have a clearly defined strategy […]
Instagram, Social Media, Social Media Strategy
Earlier this month, Instagram released a new Stories feature: Highlights. In this video, I’m going to show you how businesses can leverage this new feature on Instagram to increase their web traffic and user engagement. Watch the video, or keep reading! How to Strategically Use Instagram Story Highlights So, we have Story Highlights. This is […]
Social Media, Social Media Strategy
If you are reading this, you may not need to be convinced that you should be including social media in your marketing mix. In fact, you are probably already doing some things with social. However, I’m going to guess that what brought you here is the fact that you are not getting the results you […]
Instagram, Social Media, Social Media Strategy
Instagram is growing and changing all of the time. So what should make up your Instagram marketing strategy in 2017? There are four main areas, or pillars, that should work in sync for an effective Instagram strategy. Your Instagram Bio With over 700 million users on Instagram, it’s more important than ever to make your […]
Instagram, Social Media, Social Media Strategy
If you want to grow an engaged, targeted following on Instagram, you need a hashtag strategy! And if you’re not quite sure what I mean by that, this video is for you! You can have the best content on Instagram: beautiful images, captivating descriptions, great ideas… but without eyeballs on your posts, you are sunk. […]
Social Media, Social Media Strategy
Without a little thought and planning, social media can really suck the life out of you and your business. So many people quit before they reach success because they are aimlessly navigating the social waters, and aren’t really sure why they aren’t getting the results they wanted or expected. In this post, I’m going to […]