Social Media Planning Archives | Molly Marshall Marketing

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Social Media Planning

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How to Improve your Instagram in 2020 - Part 2 of 5⁣
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This one is inspired by something I read in Atomic Habits by James Clear - "The quality of our lives comes from the quality of our habits." Change to: The quality (success/growth/momentum) of your business comes from the quality of your habits... ⁣
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AKA: consistency!⁣
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Imagine leaving 5 meaningful comments on Instagram today. It's just 5 little comments, right? Now multiply that by 365 days in a year (or 366 in 2020, a leap year!). That's 1,825 meaningful comments. 1,825 meaningful connections in a year.⁣
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On the flip side - what if you don't post today? Not too big of a deal. But what if you miss once a week? That's 52 posts missed. 52 opportunities to connect with your audience, share your knowledge and attract new customers.⁣
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Commit to showing up in some way that you haven't been lately. If you are already posting consistently, commit to engaging a little bit each day. If you are already a master at that, do something that stretches you a little. Is it a weekly live? A weekly IGTV video upload? Trying a video post once a week? ⁣
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It doesn't have to be something massive or crazy... but one seemingly small thing you can do each day to propel you forward. Let us know below what that is for you!

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How to Improve your Instagram in 2020 - Part 1 of 5⁣
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When was the last time you looked at your Instagram bio? Do you remember what it even says? ;) I updated mine about a month ago… I was looooooong overdue. Maybe yours could use a makeover too, especially if you are using some "old" rules.⁣
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In the past, many people wrote their Instagram bio in a list format, using emoji to make it fun and eye catching. However, today Instagram truncates your bio after 4 lines. If you have a vertically long Instagram bio with a call to action directed to your link, people aren't seeing it!⁣
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What to include (or not):⁣
1. Who you help and how. While it is totally important to set yourself apart and get a little personal, this isn't a place to list out 10 of your favorite things if it means leaving out key details of your business! Include a couple fun things, but also make sure you are answering the most important questions: who are you for? what do you do? when and where do you do it (if that matters)? THEN if you still have room, get cute and creative.⁣
2. Only include branded hashtags. If you are including a bunch of generic hashtags, all you are doing is inviting people off your bio. For me, if I included #socialmedia, and people click on it... it just sends them down a rabbit hole of content. You want them to stick with you! However, if you have a branded hashtag that you encourage your tribe or customers to use, and it would lead people to lots of other great content related to you - by all means, include that!⁣
3. Include a call to action! What do you want them to do next? Encouraging people to sign up for your lead magnet or head to your site to read a blog post are great options (and there are tons of others too!)⁣
4. Use your Story Highlights strategically! You only have 150 characters in the description field of your bio... but you can include tons of content in your highlights, which are also part of your IG bio.⁣
5. While you are at it, what about creating a quick and easy "About Us/Me" type video and uploading it to IGTV? If you have content on your IGTV channel, an icon will also appear on your IG bio. Give people options to learn about your business!

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SHED THE "SHOULDS"⁣
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This time of year, it's easy to get caught up in achievement. Everyone I talking about goals and where they want to take their businesses.⁣
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Sometimes I get caught up in "keeping up" with everyone else's goals... when what I really want is flexibility and freedom. I want a business that is flexible so I can work it around my family. I want the freedom to say yes or no to whatever clients I please. I want the flexibility to work more hours some weeks, and fewer hours others. I want the freedom to only take work I'm really excited about, and never feel pressure to take on work I'm not excited about, just to pay bills.⁣
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That said... It's ok to stay where you are at! Stop shaming yourself (or other people) for wanting what you already have!⁣
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What do you think? Did you set a business-related goal this year?

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Whether you have been at this for a while, or you are just starting out, know this: building a successful online business is ALLLLLLL about the little things. The small steps taken consistently.⁣
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Growing website traffic or an engaged social media following does NOT happen from one, grand event. It's tons of little things working together that add up to a lot. ⁣
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It's your SEO, and your social media following, the trust you build with your audience, the value to bring to them day in and day out, the stories you tell, the content you create, the emails you send, the keywords you target, the unique solutions you provide... and so much more.⁣
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Does it feel like a lot? It is... but then again it isn't.⁣
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Working with dozens of clients, I've boiled this all down to a formula - it's not a one-size-fits-all deal. It's a foundational formula that you build off of to create your OWN, unique marketing strategy for your business. Do you want to know more?⁣
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Coming January 2020... but tell me know - which of these things do you feel you struggle with the most?

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Because honestly, it’s just easier this way. 😂 Merry Christmas!

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