Social Media Planning Archives | Molly Marshall Marketing

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Social Media Planning

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June is just days away (what?!) and I'm in the thi

June is just days away (what?!) and I'm in the thick of planning content (TBH, this is a little behind for me) - but I thought I would let you peek into my process a little:⁣
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1. Look at the upcoming month and pencil in anything that's going on. ⁣
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We've got Father's Day, the end of the school year/graduation, and the official first day of Summer, as well as some "fun" holidays like Donut Day on the 5th and Take Your Dog to Work Day on the 26th. Pencil in any holidays you might want to acknowledge. Also look at what is happening in the world - is there anything you need to address?⁣
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2. Think about any content themes or product promotions you want to do.⁣
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For me, I've got something REALLY AWESOME I'm promoting next week (hint: a way to get a bunch of biz-related courses on the cheap ;)) Maybe you want to sell some consulting hours, coaching spots, seats in a course, etc. What content do you need to support that?⁣
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3. Look at your social media goals from your social media strategy (you have it all written down, right? ;) Another hint: if you don't... I'll have something REALLY AMAZING that can help you with that next week!!!) ⁣
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What content do you need to move you toward your goals? Example: If you have email list building as your goal, what posts will you create to support that? Promote your lead magnet? Create a promo code that people can only get by signing up?⁣
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4. Review your Swipe file.⁣
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Whenever I see a social media post that I think is REALLY good, I save it. I like to flip back through and see if anything inspires me. Is there anything I can riff off of? Anything outside of my niche that I can adapt to use?⁣
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Do any of these ideas spark your creativity? I'm a little behind for June planning but I will use these exact steps to outline content for my clients the rest of this week!

Here are a few things you can do to improve your h

Here are a few things you can do to improve your hashtags:⁣
TWO-WORD RULE: Generally, a hashtag made up of two words is more targeted and effective than a one-word hashtag. Think: *bluedress is more descriptive than *blue and *dress individually. ⁣
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SEARCH TERMS: Think of hashtags as search terms, or the words potential customers would use to describe and search for your business. **Sometimes these words are different than the words you would use yourself!**⁣
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USE 30 PER POST: You can put 30 on each post, go ahead and use them. No, there are no penalties. No, it's not more effective to just use 5, or 11, or any other random number (want to know for sure? TEST IT OUT!)⁣
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USE IN STORIES AND IGTV: You can use them in Stories and IGTV too. Up to 10 in a story if you just use the text tool, up to 30 in IGTV just like a caption.⁣
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CREATE GROUPS: Once you've done research, group them together in groups of 30. Aim to use 2-3 different groups (if you have more, great!)⁣
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TRY TAILWIND: Consider trying Tailwind, which tells you which hashtags are good, better, or best, and allows you to save lists to reuse again in the future (VERY handy!) You can get a free trial at mollymarshallmarketing.com/tailwind

You can't out-GIF, out-video, out-engage, or out-h

You can't out-GIF, out-video, out-engage, or out-hashtag a product or service no one wants, or a poor customer experience.⁣
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A few weeks ago I posted this, "Social media isn't a band aid, it's a magnifying glass." Social media can't fix your business, product, personnel, financial, or any other problems, it only EXPOSES WHAT ALREADY IS.⁣
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So hopefully this is a breath of fresh air, and permission to step out of the minutia (little bits and tactics) that we tend to obsess with over social media... and instead you can take a step back and look at your business as a whole. Where do you shine (or could you?) How can you kick things up a notch and over-deliver (without giving too much away) or roll out the red carpet (without being a door mat)?⁣
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When you come from a place of delivering a superior product or service, trust me, your social media flows more easily!!⁣
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Does this resonate with you?⁣
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An effective social media strategy is 80% research

An effective social media strategy is 80% research, listening, learning and understanding your audience, and 20% tactics (the "right" hashtags, posting at the best time of day, etc.)⁣
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Unfortunately, most people have this flipped! 20% listening and learning (if that much!) and 80% trying to "beat the algorithm" with better content, posting at the right time of day, worrying about hashtags. Don't get me wrong, tactics ARE important! I just don't think it's the first place we need to go if our social media efforts aren't "working" the way we would like.⁣
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I GUARANTEE you that if you get your mind right, understand your audience, and create GREAT content based on what you learn… it won’t really matter what time of day you post it. ⁣
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The right TACTICS only give you INCREMENTAL growth.⁣
The right STRATEGY will give you EXPONENTIAL growth/results. ⁣
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My clients that embrace this philosophy get so much more from their social media efforts... every time! What can you do to improve your understanding of your audience and their needs?⁣
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#digitalmarketing #contentmarketing #socialmediatips #marketingstrategy #smallbiz #onlinemarketing #socialmediamarketing #socialmediastrategy #marketingtips #instagramtips #smallbusinessmarketing #instagram101 #socialmediatip #socialmediaexpert #marketingexpert #socialmedia #instagrammarketing #instagramstrategy #marketingplan #businesstip #businesstips #instagramtip #socialmediatraining #businessmarketing #solopreneur #dowhatyoulove #womeninbusiness #creativebusiness #beingboss #savvybusinessowner

This was so popular last time, I thought I would d

This was so popular last time, I thought I would do it again! Here are 20 MORE Instagram Story prompts - or heck, these work for your regular posts too. It should just say "HERE ARE 20 AWESOME CONTENT IDEAS."⁣
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Save this for later, share it, and refer to it often!⁣
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#digitalmarketing #contentmarketing #socialmediatips #marketingstrategy #socialmediamarketing #socialmediastrategy #marketingtips #instagramtips #smallbusinessmarketing #instagram101 #socialmediatip #socialmediaexpert #marketingexpert #socialmedia #instagrammarketing #instagramstrategy #marketingplan #businesstip #businesstips #instagramtip #socialmediatraining #businessmarketing #solopreneur #womeninbusiness #creativebusiness #beingboss #savvybusinessowner #newontheblog #ontheblog #vlogger

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