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3 Ways Local Businesses Can Stand Out on Instagram

3 Ways Local Businesses Can Stand Out on Instagram

Local Businesses Stand Out on Instagram I’ve been obsessing lately about a few Instagram accounts (which all happen to include food, don’t judge), that all belong to local businesses. If you are a local business, that is, a biz in a physical, brick-and-mortar location that serves a specific geographic area, you have some very unique […]

How to Post a GIF to Instagram

How to Post a GIF to Instagram

Animated GIFs have been around for-ev-er, but their ability to communicate your point with universal humor has intensified and renewed their popularity in recent months. From the library of hilarious animated memes every iPhone user can text from their phone, to the ability to comment in GIF form on Facebook, they are everywhere! I personally […]

Instagram Shadowban: What Is It And How Can You Avoid It?

Instagram Shadowban: What Is It And How Can You Avoid It?

IMPORTANT DECEMBER 2018 UPDATE: In June of 2018, Instagram held a press event to open up about how the Instagram algorithm worked. During the press event, Instagram representatives were asked if the “shadow ban” was real. Instagram denied that there was a shadow ban. I believe them.  Although many often criticize the Facebooks and Googles […]

How to Focus Your Instagram Account and Find Your Niche

How to Focus Your Instagram Account and Find Your Niche

I’m interviewing my friend Martin Holsinger, a popular instagrammer, marketer for residential contrators, and an Amazon best-selling author of TWO books, and host of the Protractor podcast. Plus, he’s the co-creator of the app, Storeo, that transforms the way you record your Instagram Stories. After a few years of sharing marketing and social media advice […]

How To Grow Your Blog With Instagram

How To Grow Your Blog With Instagram

Suzi is the face behind Gurl Gone Green, a clean living, clean eating, and clean beauty blog. Suzi was one of my very first Instagram friends, so I feel like we’ve been on our Instagram journey together, even though we are in different niches. It was fun to talk face-to-face (well, kinda) about how she […]

How to Schedule Your Instagram Posts with HootSuite

How to Schedule Your Instagram Posts with HootSuite

Between managing the demands of a dozen clients and trying to build my own blog, my sanity is always teetering on the edge. Which is why I like to keep things dead simple. There are many great tools out there for scheduling Instagram photos, but I love HootSuite because it is free if you have […]

Apps & Tools for Better Instagram Stories

Apps & Tools for Better Instagram Stories

Instagram recently announced that they are boasting 200 million daily users of their Stories feature! (By contrast, in February, Snapchat announced they had 158 million daily users) So, do you know what this means? Stories are super popular, they are growing, and as they get more saturated (or “crowded”) you need to continually step up […]

What Are Instagram Pods Good For?

What Are Instagram Pods Good For?

What are Instagram Pods good for? (Spoiler alert: It’s NOT for beating the algorithm.) You may have heard that Instagram pods can be a magical little strategy to help you beat Instagram’s feed algorithm. Before we dive in to whether this is true or not, first let’s start with: What is an Instagram Pod? Instagram […]

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