Whenever I survey business owners, there are a couple of main themes that always pop up. One of them is: “I want drive more traffic to my website.”
How would you love to open up Google Analytics to see hundreds, maybe even thousands of website visitors each and every day? What would that mean for your business?
In order to get hundreds or thousands of visitors, you have to start with the one or ten. Let me share a brief history of my own website.
The month that I launched mollymarshallmarketing.com (January 2015) I had 14 visitors. (And let’s face it… 10 were friends and family!)
The next month I had 27 visitors.
My third month I had 274 visitors.
In May 2015, I broke 1k with 1,024!
One and a half years later, in December of 2017, I had 18,389 visitors to my blog that month!
It wasn’t luck or magic. It was consistent, persistent work…even through months where my traffic numbers dipped back down and I felt like I was losing ground.
Here, I am offering you 13 ways that I have grown my website traffic to those numbers above. These tactics are exactly what has taken my blog from just 14 visitors to tens of thousands of monthly readers!
Let’s start with the two most important things you can do to drive traffic to your website.
Publish Blog Posts Consistently
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
THIRTEEN TIMES. Would you like to be 13x more likely to get the sale over the many competitors in your niche? This is the BEST way to set yourself apart from the pack.
You can bring people back to your website again and again with new content that helps them. Your presence here (right now, reading this post!!) is proof in the bloggy pudding. Last time you stopped by, maybe you were here to learn how to write compelling social media captions. This week you are here to learn how to increase your website traffic. Next week, I’ll give you something else to come back and learn.
What can you teach or share to get someone to come back to your website again and again?
Build Your Email List
Blah, blah, blah. I know. But if you are tired of hearing this tidbit of advice… it’s time to take action! 🙂
Every time I publish a blog post, my website traffic looks like this:
… because the first thing I do is email my list to tell them that it is live.
48 hours later, I will re-email the blog post to anyone that didn’t open the first email, using a second subject line. I can often lift my open rates by about 10% by doing this!
Blogging and email work together like a magic circle. I write a blog post, I promote it in an email, floods of visitors come to my website… and then I do it all again the next week (or if I’m being honest, two weeks later 😉).
With these two things, each month your website traffic and your email list will grow a little bit more. You may want to grab a few new ideas to promote your lead magnet to keep that list growing!
11 Other Ways to Drive Traffic to Your Website
While consistent blogging and a focus on list building is what will drive exponential growth of your website traffic, here are a few other ideas. Little bits can add up to a lot of traffic over time, especially when most of these tactics don’t take much extra time or effort.
After you have written your blog post and emailed your list about it, continue your promotional blitz. Post it to Facebook, to Instagram and Instagram Stories, and LinkedIn. Pin it on Pinterest and put it out on Twitter a couple of times. Get it out there!
I never consider a blog post “finished” until I’ve worked all the way through my promotional checklist.
Use an Evergreen Social Media Tool
I personally use SmarterQueue, but there are also other social media tools that allow you to upload content to recycle on a pre-determined schedule. Once I have completed my blog broadcast blitz, I will add my most recent blog post to my “evergreen bucket,” which continues to share past content on my Facebook page once a week.
For example, on Tuesdays I share my newest blog post. On Thursdays, SmarterQueue will automatically share a blog post from a past week. I can continue to drive traffic to past content indefinitely. Just be sure to check your evergreen buckets from time to time to make sure that the content that is being published there is still relevant and accurate.
Use a Push Notification Tool
I use OneSignal. You may have noticed that the first time you visited my website, a small window popped up that asked you if you wanted to receive notifications for my website in your browser.
This is one of those trendy new tech tricks that will eventually get overused by marketers, thus becoming less effective. However, it’s a SIMPLE thing that requires zero ongoing effort once you get it set up… so why not?
Thousands of people get notified in their browser when I publish a blog post. I’ll take traffic any (ethical) way I can get it!
Encourage Social Sharing
How can you leverage the traffic you already have?
Include social sharing buttons at the bottom of your posts. Ask people to forward your emails to friends or include a call to action to pin your post to Pinterest for you.
This doesn’t have a 100% success rate, but again, it takes such little effort on your part, and all these small actions start to add up.
Imagine you have 100 blog readers, and 1% decide to share. That’s just one person who shares. But then think about when you have 1,000 blog readers. Now that’s 10 people who will share.
Include Shareworthy Graphics
Have you ever shared an infographic? Or maybe reposted a meme, quote, or illustration that you found helpful? While I’m a big believer in the power of words, visual content is shareworthy!
Studies show that people have the ability to recall 65% of the visual content that they see almost three days later. I don’t know about you, but I would love it if people would remember me and how I helped them!
Where can you add visual elements? You can turn the content of a blog post into an infographic, or you can keep it simple and illustrate just ONE tip or piece with a graphic.
Use the Click to Tweet Plugin
Add this one to your growing list of “set it up once, use it forever” tools.
Click to Tweet is a simple WordPress plugin that turns short bits of text on your blog post or website page into tweetable snippets.
As people read your blog post, they can easily share your best thoughts on Twitter with the click of a button.
Here is an example:
Write Better Headlines
What if the same number of people saw your content, but you could convince more of them to actually come for a visit and take a read?
Headlines really, really matter.
Instead of focusing on finding more people, convert more of the people you’ve already got!
Copyblogger says that 8 out of 10 people will read a headline, but only 2 out of 10 will read the rest. Do you know if you are even capturing that 20%? Could you outperform and convert 30% of the people reading your headline into reading the actual article?
Guest Posting or Podcast Guesting
Where can you offer your expertise? Facebook groups are great for connecting with other bloggers in your niche. Over the years I have also swapped blog posts with colleagues that offer complimentary, but not identical services.
I’ve written social media focused posts for web designers, branding experts and SEO pros.
Where can you provide value for someone else’s audience?
Honestly, most consistent content creators are trying to keep up with serving their audience and are delighted to hear from someone willing to share their time and thoughts.
Include Video in Your Blog Posts
Go where so many people are afraid to go: video! Here are some CRAZY video stats that Hubspot rounded up:
- Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
- Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
- 20% of people will read the text on a page, but 80% of people will watch a video. (My SMN, 2017)
By including video, not only will you be helping yourself on Google, but your audience is more likely to actually consume what you have created.
Use Pinterest to Drive Web Traffic
Pinterest is the social media platform where your content never expires. When you post to Facebook, or Twitter, or Instagram, it’s only a short while before your post stops being seen in the feed. Sure, people can scroll back and look at past content. Sometimes they do.
But with Pinterest, you can pin something from your website, and enjoy re-pins and traffic forevermore. Of course, this is an oversimplification of Pinterest strategy, but you get the idea of how powerful it can be for driving website traffic.
Syndicate Your Blog Content
All “syndicate” means is to have your blog content published in another place besides your own blog. One of the easiest ways to do this is to publish your blog content as a LinkedIn Article. At the end of the LinkedIn Article you can make a note, “This post originally appeared on (website)” and link back to it.
Your turn: What three things will you implement from this list THIS WEEK?
Molly Marshall teaches small business owners and online entrepreneurs how to systematically and simply grow a profitable online presence through social media. Get your FREE Instagram Strategy Guide now!