Social media is about reaching new audiences, engaging with fans and potential customers, and lots of listening to your audience. But, the CTA, the Call To Action, is a holy grail. Ultimately, you want to drive people to take action on your posts. In this article, I’m going to tell you about the TWO Calls to Action that every Instagram post needs.

Engagement CTA

The first call to action is for engagement. Engagement on all social media is crucial. It’s the little “yes.” When you can get someone to like or comment on something, they are telling you “yes.” Enough little yeses can add up to a bigger yes over time, to the sale.

While engagement has always been important, and a focus area for me, I believe there is now some added benefit to having a highly engaged audience on Instagram. Great engagement can push you out into the algorithmic feed, as well as help you reach the Top Posts area for any of your given hashtags.

All this to say, engagement is important! And luckily, it is somewhat within your control. Every post should invite engagement by including some kind of question or invitation for discussion.

• What is one word to describe…
• Can you relate?
• Have you done this?
• Have you tried this?
• Vote for your favorite: A or B!

Pick something that makes sense for your post. In addition to an Engagement CTA, I’ve also identified 7 powerful ways to increase engagement on your Instagram account, which is worth a read!

Bio Link CTA

The second call to action is where you direct people to the link in your bio to take the next step with you. Ultimately, you don’t own your Instagram audience (Instagram does!) so it is wise to move people to where you do business, your website! I do this by separating my Bio Link CTA from my main caption with a solid black line.

Remember that a social media audience is not the “end all, be all.” It really is a vehicle to share your message and drive traffic to your own website.

How to Get Those Black Lines

If you would like to use a solid black line to separate your CTA from your caption, follow these simple steps:

1. Get out your phone (bonus if you are on it right now, woot!)
2. Open the web browser (or a new browser tab)
3. Go to bit.ly/PostBlackLine
4. Scroll down to the caption
5. Copy and paste the black line from the caption to your phone’s note pad or other place for safe keeping
6. Now you can use it on your own posts!

Which of the two types of CTAs do you need to work on incorporating?

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