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Last week I had the pleasure of joining Samantha Parker of Hype Social Strategies on her weekly Blab show to talk all about growing and marketing your Instagram account.  We had a lot of fun (as you will see)!

What attracted you to Instagram, and more specifically, Instagram for business?

Honestly, I started using Instagram for business because I just loved it so much. I spent more time on Instagram than any other social media platform. But with 400 million active users, Instagram is now bigger than Twitter! Yet, adoption among businesses is relatively low. Instagram is “ripe for the picking.” There is a lot of business to be won on Instagram!

What do you think is the most important aspect to growing your Instagram?

If you really want to see momentum in your Instagram account, you need to be posting daily. Posting daily is critical for developing relationships by delivering value.

What is your favorite app or tool for Instagram?

I couldn’t live without HootSuite for scheduling my posts. Prior to HootSuite, I would have to email myself my photos and captions for the week, save everything to my phone, and hunt around for it when it was time to post. When you are managing multiple accounts for clients, it can get frustrating. HootSuite has really cut down on my phone clutter, and the amount of time I spend trying to get posts up!

When you work with clients to grow their Instagram, what is the biggest mistake you see?

Not using hashtags, or not using enough of them. Or using the wrong hashtags. You can use up to 30 per post. I see a lot of people using one-word hashtags like #blue or #soft… but those are words that could be applied to the vast majority of Instagram photos. One trick I tell people is to use two word hashtags like #bluepants or #softblanket. This helps bring in targeted traffic.

How has Instagram helped you grow your business, or that of your clients?

Besides word of mouth, Instagram is my biggest source of new business inquiries. I grow my email list each week, and it drives a ton of traffic to my website.

Track your explosive Instagram growth on this free, downloadable Instagram Growth Tracker.

I did an interview with Samantha Parker of Hype Social Strategies about my favorite ways to grow and market your Instagram. Click to read now or pin for later.

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Molly Marshall teaches small business owners and online entrepreneurs how to systematically and simply grow a profitable online presence through social media. Get your FREE Instagram Strategy Guide now!

Get your FREE Instagram Strategy Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2022.

Get your FREE Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram now.

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