Services

Social Media Strategy – $1,250

We will work closely together to develop a plan for your social media.

  • Define Objectives: Together we will identify why you want to incorporate social media in to your marketing mix. Is it email list growth? Increasing sales or brand awareness? Something else?
  • Audience Discovery: We will identify the 2-3 customer personas that you wish to target via your social media efforts. This will help us decide which social media platforms to focus on and assist us in developing the content strategy.
  • Competitor Research: You will provide a list of competitors, and I will do an audit of their social media presence.
  • Platform Selection: When we know exactly who we are talking to and what it is we want to accomplish, I’ll suggest the platforms that you should be on. Each platform comes with a detailed list of activities you should do for that specific platform (see more below under Content Strategy).
  • Set Goals: After identifying your objectives and potential audience, I will propose 2 or 3 realistic goals that will guide the content strategy.
  • Content Strategy: Considering the target audience and goals that are set, I will create your “Social Media Recipe.” This is what to post, when to post, and how to increase your engagement.
  • Optimization: I will tell you which metrics should be monitored weekly to ensure we stay on track to reach the specified goals.

Instagram Account Review – $99

An in-depth evaluation of your Instagram account with specific feedback regarding your profile, content strategy and hashtags. We do comprehensive hashtag research and tell you which ones you should be using… hashtags are one of the most crucial pieces to your Instagram success! The delivered report includes:

  • Profile: Ideas for a stand-out profile photo, what keywords to include in your description so you can get found by potential customers, and suggestions for a custom link.
  • Content Strategy: 10-15 post types that you should be using to captivate your audience and bring massive value every day.
  • Hashtags: A minimum of 30 (usually between 50-100) hashtags that we have thoroughly researched.
  • Q&A: We’ll also address any burning Instagram questions you may have!

Pinterest Account Review – $99

An in-depth evaluation of your Pinterest account with specific feedback regarding your profile, boards, keywords and pin design. I do comprehensive keyword research and tell you which ones you should be using because your keyword use will make or break you on Pinterest. The delivered report includes:

  • Profile: Ideas for a stand-out profile photo, what keywords to include in your description so you can get found by potential customers, and suggestions for a custom link.
  • Board Strategy: Recommend 10-15 boards that you should pin to daily, so that your target customer can find you on Pinterest. PLUS, recommendations for the number and frequency of pins, 50ish keywords to use, as well as 3-5 group boards you should consider joining.
  • Pin Design: We’ll provide a list of elements your pin templates MUST include, and provide a few great examples in your niche.
  • Q&A: We’ll also answer any burning Pinterest questions you may have!

Done-For-You Pinterest Account Optimization – $499

The “Done-For-You” Pinterest Account Optimization includes everything described above under Pinterest Account Review, but we implement it for you. We’ll still deliver you a summary of what we did to improve your account so you know what steps were taken.

  • Profile: We’ll update your profile photo, add keywords to your description so you can get found by potential customers, and add a custom link.
  • Board Strategy: We’ll create or optimize 10-15 boards* with keyword-rich descriptions, and include instructions for what and how often to pin to them moving forward to grow your followers and website traffic. We’ll get you joined to 3-5 group boards in your niche to help increase the reach of your content.
  • Pin Graphic: 1 professionally designed Pinterest graphic to use on your blog or website.
  • Q&A: We’ll also answer any burning Pinterest questions you may have!

*Charges apply for additional boards after 15.

Send me a message to book your service today!