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What Are Instagram Pods Good For?

What Are Instagram Pods Good For?

What are Instagram Pods good for? (Spoiler alert: It’s NOT for beating the algorithm.) You may have heard that Instagram pods can be a magical little strategy to help you beat Instagram’s feed algorithm. Before we dive in to whether this is true or not, first let’s start with: What is an Instagram Pod? Instagram […]

Expert Tips for Telling Powerful Instagram Stories

Expert Tips for Telling Powerful Instagram Stories

Instagram Stories were rolled out to all users a couple of weeks ago, and many people, from fitness experts to merchants, have embraced them. I’ve spent many, many hours watching Story after Story, and have started to thread together what makes the terrific stand apart from the terrible. My own are far from perfectly executed, […]

7 Ways to Increase Instagram Engagement [Infographic]

7 Ways to Increase Instagram Engagement [Infographic]

Follow these tips every time you post, and always keep in mind the value you offer your audience. #1. Say Hi To New Followers Click over to their account and leave genuine comments about what they are posting on their feed. This subtly lets that person know that you see them and value them as […]

How to Grow & Market Your Instagram Account

How to Grow & Market Your Instagram Account

Last week I had the pleasure of joining Samantha Parker of Hype Social Strategies on her weekly Blab show to talk all about growing and marketing your Instagram account.  We had a lot of fun (as you will see)! What attracted you to Instagram, and more specifically, Instagram for business? Honestly, I started using Instagram […]

The Best Time to Post on Instagram

The Best Time to Post on Instagram

I can’t tell you the exact, precise time that you should be posting to Instagram each day, but I can certainly help you figure it out for yourself! Here I’m outlining several key considerations for deciding on your own, perfect posting pattern. Some of these considerations are rooted in data, and some are my opinions […]

The Truth About Social Media Experts

The Truth About Social Media Experts

From time to time I get a panicky message or email from a sharp business owner that has just had someone “shatter” what they thought they new about social media marketing.  They were plugging along, growing their Instagram account, feeling pretty good about themselves, maybe using 30 hashtags per post (as I suggest), and then […]

Instagram Hashtag FAQs

Instagram Hashtag FAQs

Hashtags are one of the most important pieces of your Instagram marketing strategy. These are the top questions that I get asked about hashtags: How many hashtags should I use on a post? You can use up to 30 hashtags on each Instagram post. I say… use them all! Hashtags are search terms on Instagram, […]

The #1 Reason Small Businesses Fail on Social Media

The #1 Reason Small Businesses Fail on Social Media

I have literally re-written the opening paragraph of this post at least 10 times. I do believe that there really is a #1 reason, but that reason has a combination of symptoms that I just couldn’t seem to articulate in to ONE thought.  But it finally came to me. The #1 reason small businesses fail […]

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

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