The number of social media tools and resources out there are enough to make your head spin, but this page includes my tried-and-true, go-to tools. I use these for my own social media, as well as that of my clients. NOTE: These are affiliate links. Meaning, if you purchase these products after clicking through these links, I will make a small commission. There is no difference in price to you than if you went directly to the company to purchase the same product.

Email Marketing

TBD – I’m currently evaluating new email marketing platforms, and I’ll add information here when I select my new vendor.

Social Media Scheduling & Engagement

HootSuite logo

I’ve been using HootSuite for over a decade, first at my corporate job, then in my own business. I manage many, many social media accounts, and I love that I can use one dashboard for everything. Start your 30-day free trial of HootSuite.

Post Planner logo

I love Post Planner for finding unique, high-quality content to share. Keeping the "content beast" fed is a struggle for even the most seasoned social media manager. With Post Planner, I can find trending content for my selected keywords, and even schedule it to my platforms from the app. Learn more about Post Planner.

Pinterest Marketing Tools

Tailwind App logo


I can't live without Tailwind for scheduling my Pinterest posts. Tailwind allows me to find optimal pinning times, and schedule content way in advance. They also offer helpful analytics so I can keep growing my account and driving traffic to my website. Try Tailwind for free!

Boardbooster logo

BoardBooster allows me to "loop" my pins. As in, I want to continue to share my blog posts again and again for maximum re-pins. I can keep my blog post content in front of my audience and continue to drive traffic. Start your free trial of BoardBooster.

Twitter Marketing

Social Quant Logo

Twitter growth done right! I've tried several tools to help me grow my Twitter account, and this is the only one that grows my account with authentic (non-spammy) followers. I actually didn't believe that Twitter was good for building website traffic, but my site visits have gone through the roof! They offer a generous, 14-day free trial.

Landing Page & Lead Generation

Leadpages logo

Leadpages is the industry-leading landing page builder, and I couldn't grow my email list without them! Learn more about Leadpages.

Education & Conferences

Social Media Marketing World logo

2017 will be my THIRD year in a row attending Social Media Marketing World in San Diego. It's that good. In addition to all of the knowledge I've gained, I've also made many geeky friends! You can attend in person, or online with the digital ticket. Learn more about SMMW.

Website Hosting

BlueHost logo

My current web host is Blue Host. I love their one-click WordPress installation (so easy!) and variety of hosting packages available… starting at just $3.95 per month. Learn more.