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Social Media

Scheduling Instagram Posts with HootSuite: A Review

Scheduling Instagram Posts with HootSuite: A Review

Earlier this week, HootSuite announced that we could now pre-schedule our Instagram posts with their tool. As a long-time HootSuite customer (and an Instagram power user), I was elated! I’ll admit there is a small part of me that dreads this a little bit too. Now that posting to Instagram is a little bit “easier,” […]

Are You Making These Instagram Contest Mistakes?

Are You Making These Instagram Contest Mistakes?

Social media contests are a great way to increase followers, ignite and excite your fan base, and even collaborate with other businesses in your niche. Luckily, running a contest on Instagram is pretty easy since their promotion guidelines are super simple. Basically, all Instagram asks is that you make it clear that your contest is […]

Instagram Hashtag FAQs

Instagram Hashtag FAQs

Hashtags are one of the most important pieces of your Instagram marketing strategy. These are the top questions that I get asked about hashtags: How many hashtags should I use on a post? You can use up to 30 hashtags on each Instagram post. I say… use them all! Hashtags are search terms on Instagram, […]

Developing an Instagram Hashtag Strategy

Developing an Instagram Hashtag Strategy

If you want to grow an engaged, targeted following on Instagram, you need a hashtag strategy! And if you’re not quite sure what I mean by that, this video is for you!  You can have the best content on Instagram: beautiful images, captivating descriptions, great ideas… but without eyeballs on your posts, you are sunk.  […]

Tips for Avoiding Social Media Burnout

Tips for Avoiding Social Media Burnout

Social media is a powerful tool you can use to promote and grow your business… but it doesn’t come without a price. Effective social media takes a solid amount of resources in the form of time, care, and brain power! But you don’t have to let it take over your business. You have lots of […]

Instagram: Your First 500 Followers

I’m not gonna lie, getting my first 500 followers was tough. Growing your account from the ground up is a slow process, but it is so crucial to do it well because those first 500 friends are an essential foundation. Literally think of it as a foundation! When building a home, you (obviously) want a […]

The #1 Reason Small Businesses Fail on Social Media

The #1 Reason Small Businesses Fail on Social Media

I have literally re-written the opening paragraph of this post at least 10 times. I do believe that there really is a #1 reason, but that reason has a combination of symptoms that I just couldn’t seem to articulate in to ONE thought.  But it finally came to me. The #1 reason small businesses fail […]

Recap of Social Media Marketing World 2015

Recap of Social Media Marketing World 2015

Disclosure: This post contains affiliate links, which means I receive compensation if you make a purchase using this link. I regret that it has taken me an entire month to get this recap up, but the delay is NO indicator of my enthusiasm… that’s for sure! Simply stated, Social Media Marketing World is the best conference […]

Picking The Best Social Network for Your Business

Picking The Best Social Network for Your Business

As a small business, there is a lot of pressure to be on all of the major social media platforms: Facebook, Twitter, YouTube, Google+, Instagram… the list keeps growing!  However, we don’t have the same resources (read: time, money and staff!) that large companies have. As small business owners, we get caught between actually moving […]

The Humorous Guide to Annoying People on Instagram

The Humorous Guide to Annoying People on Instagram

Please note that the following post is meant to be sassy and make you laugh… or at the least, smile a little bit. If you are guilty of any of these no-nos… just learn from it and move on! I wish you no ill-will… just increased Instagram success by changing your behaviors! Although I’ve been […]

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

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