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Social Media

Developing Your Visual Style on Instagram

Developing Your Visual Style on Instagram

I hate to sound shallow, but looks matter!  More than on any other social media platform, visual aesthetics play a key role in the growth, engagement and overall success of your account.  Instagram is a visual marketing platform, and it presents unique challenges for business owners and corporate marketers alike. It’s not enough to find […]

How to Grow & Market Your Instagram Account

How to Grow & Market Your Instagram Account

Last week I had the pleasure of joining Samantha Parker of Hype Social Strategies on her weekly Blab show to talk all about growing and marketing your Instagram account.  We had a lot of fun (as you will see)! What attracted you to Instagram, and more specifically, Instagram for business? Honestly, I started using Instagram […]

12 Instagram Growth Strategies

12 Instagram Growth Strategies

Last month, I hosted a free, 12 day challenge, completely focused on Instagram Growth Hacks. I’ve pulled all of the tips here in to a blog post for easy viewing. If you didn’t have a chance to join us, you can breeze through below. Day 1: Make Your Profile Searchable Did you know there are […]

How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar

Many brands that present well on social media (Instagram in particular), appear breezy, effortless, and as if they are simply sharing their day-to-day happenings. But the reality is that those brands are actually totally buttoned up. Their social media presence is planned well in advance and executed to a “T.” If you look closely, you’ll […]

Instagram Analytics: Free Alternatives to Iconosquare

Instagram Analytics: Free Alternatives to Iconosquare

With Iconosquare analytics moving to a paid version next week (December 1, 2015), I thought I would take some time to evaluate some other free options out there for you. The basic Iconosquare analytics package will be a measly $2.40 a month, which I think is an incredible value, and well worth your investment as […]

The Best Time to Post on Instagram

The Best Time to Post on Instagram

I can’t tell you the exact, precise time that you should be posting to Instagram each day, but I can certainly help you figure it out for yourself! Here I’m outlining several key considerations for deciding on your own, perfect posting pattern. Some of these considerations are rooted in data, and some are my opinions […]

Create Your Best Instagram Profile

Create Your Best Instagram Profile

A potential customer may stumble on one of your images in a hashtag search, and if it is beautiful and interesting, the next thing they will do is click on your username to open up your profile. Your profile will either: Make them say, “meh,” and they’ll move on, OR, It will capture their attention […]

The Truth About Social Media Experts

The Truth About Social Media Experts

From time to time I get a panicky message or email from a sharp business owner that has just had someone “shatter” what they thought they new about social media marketing.  They were plugging along, growing their Instagram account, feeling pretty good about themselves, maybe using 30 hashtags per post (as I suggest), and then […]

8 Ways People Find You on Instagram

8 Ways People Find You on Instagram

A few weeks ago I asked my Instagram community, “How did you find me?” I had my (well educated) suspicions, but since I am developing an online Instagram marketing course… I needed to make sure I was right!  If you are serious about growing your audience on Instagram, I think it is helpful to know […]

7 Habits of Highly Engaging Instagram Accounts

7 Habits of Highly Engaging Instagram Accounts

You know those Instagram accounts you follow that have like 3,475 comments RIGHT after they post? It looks like they’ve got it goin’ on, and everyone that follows them just adores them and soaks up everything they say or post? Well it isn’t by accident, and it isn’t because they have some magic thing that […]

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

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