Category Archives: Social Media

4 Pillars of an Effective Instagram Marketing Strategy in 2017

Instagram is growing and changing all of the time. So what should make up your Instagram marketing strategy in 2017? There are four main areas, or pillars, that should work in sync for an effective Instagram strategy. Your Instagram Bio With over 700 million users on Instagram, it’s more important than ever to make your […]

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How to Get Your Post in the Instagram Top Posts Area

Instagram Top Posts have existed for a good year now but I have yet to write about them. However, getting my content trending in the top posts area is one of the most important aspects of my Instagram marketing strategy. First, I should caveat that if you go all laser-focused/obsessed about creating content that will […]

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How To Use Instagram Live for More Website Traffic, Leads and Sales

About Instagram Live Instagram Live is the new ability to stream, in real time, from the Instagram app. Live streaming has gained in popularity over the last 18-24 months, initiated by the launch of Meerkat (remember them?!) back in February of 2015. A few weeks later, I was sitting at the opening keynote of Social […]

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The Big List of 2016 Instagram Changes, and How to Leverage Them in 2017

There were many 2016 Instagram changes, with tons of new features that leave it looking quite different than the Instagram most of us started out with. From it’s humble beginnings as a simple photo sharing app, today Instagram embraces video, live streaming, and temporary content in the form of Stories. Here is a list of […]

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