Category Archives: Social Media

How to Focus Your Instagram Account and Find Your Niche

I’m interviewing my friend Martin Holsinger, a popular instagrammer, marketer for residential contrators, and an Amazon best-selling author of TWO books, and host of the Protractor podcast. Plus, he’s the co-creator of the app, Storeo, that transforms the way you record your Instagram Stories. After a few years of sharing marketing and social media advice […]

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How to Get Your Post in the Instagram Top Posts Area

Instagram Top Posts have existed for a good year now but I have yet to write about them. However, getting my content trending in the top posts area is one of the most important aspects of my Instagram marketing strategy. First, I should caveat that if you go all laser-focused/obsessed about creating content that will […]

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How To Use Instagram Live for More Website Traffic, Leads and Sales

About Instagram Live Instagram Live is the new ability to stream, in real time, from the Instagram app. Live streaming has gained in popularity over the last 18-24 months, initiated by the launch of Meerkat (remember them?!) back in February of 2015. A few weeks later, I was sitting at the opening keynote of Social […]

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The Big List of 2016 Instagram Changes, and How to Leverage Them in 2017

There were many 2016 Instagram changes, with tons of new features that leave it looking quite different than the Instagram most of us started out with. From it’s humble beginnings as a simple photo sharing app, today Instagram embraces video, live streaming, and temporary content in the form of Stories. Here is a list of […]

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