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Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

13 Unexpected Places to Find Social Media Content to Share

13 Unexpected Places to Find Social Media Content to Share

The problem with social media is that it’s so… DAILY, right? It never sleeps, never stops. You are always looking for more stuff to feed the content beast. Today, I hope to alleviate a little bit of that burden from you, by sharing some quality sources to find social media content. These are my real go to […]

Improve Your Facebook Page Reach with Insights

Improve Your Facebook Page Reach with Insights

Man, I feel like a broken record. What I’m about to say is something that I write in about 90% of my blog posts, I think. But here it goes: before you can optimize your Facebook page, you need to start with your goals. Optimizing is just a fancy way of saying that you are […]

5 Social Media Beliefs You Need To Let Go Of

5 Social Media Beliefs You Need To Let Go Of

If your business’ social media presence is holding you hostage to your iPhone, you need this post. If you are spending more and more time, and seeing the same results, or worse, diminishing returns, it’s time to challenge your core beliefs about social media marketing. I fear there is this perception brewing that there is […]

Instagram Ads for Beginners: A Primer

Instagram Ads for Beginners: A Primer

There are so many organic things you can do on social media to grow your audience, increase your reach, and extend your influence. I spend most of my days talking about these things, but there are definitely times when investing in social advertising pays dividends! Many people are hesitant to spend money on social media […]

Should You Hire a Social Media Manager?

Should You Hire a Social Media Manager?

I will be the first to admit, anyone (you!!) is capable of being a rock star at social media. All of the “tricks and tips” are out there for your consumption via books, blog posts, videos and infographics. There are many, many smart influencers out there that simply exist to test their theories and share […]

Should I Switch to an Instagram Business Account?

Should I Switch to an Instagram Business Account?

Let’s jump into answering the question, “Should I switch to an Instagram Business Profile?” by addressing the elephant in the room: conspiracy theories. I’ve talked to many a business owner that is nervous to switch to a business account because they are worried it is a ploy to fish out the businesses on Instagram, and […]

Expert Tips for Telling Powerful Instagram Stories

Expert Tips for Telling Powerful Instagram Stories

Instagram Stories were rolled out to all users a couple of weeks ago, and many people, from fitness experts to merchants, have embraced them. I’ve spent many, many hours watching Story after Story, and have started to thread together what makes the terrific stand apart from the terrible. My own are far from perfectly executed, […]

How To Create Instagram Stories

How To Create Instagram Stories

Instagram Stories are here, and some people are already predicting the demise of Snapchat. While I don’t agree, I’ll admit that I haven’t really gotten into Snapchat. Mostly because it is yet another app that I must open and create content for, which feels like a hassle. #keepingitreal here. Just because I am a social […]

The 2 Types of Calls to Action Every Instagram Post Needs

The 2 Types of Calls to Action Every Instagram Post Needs

Social media is about reaching new audiences, engaging with fans and potential customers, and lots of listening to your audience. But, the CTA, the Call To Action, is a holy grail. Ultimately, you want to drive people to take action on your posts. In this article, I’m going to tell you about the TWO Calls […]

Ultimate Guide to Running an Instagram Contest

Ultimate Guide to Running an Instagram Contest

Giveaways and contests can be a great way to grow your Instagram account, while also providing a big boost in engagement. But they can also be catastrophic failures that leave you giving away the house without getting much in return. However, with careful planning and smart decisions, your Instagram contest or giveaway can be a […]

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

Get your FREE 2018 Instagram Guide

Learn what's working now to build your brand, authority, and credibility on Instagram in 2018.

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