Between managing the demands of a dozen clients and trying to build my own blog, my sanity is always teetering on the edge. Which is why I like to keep things dead simple. There are many great tools out there for scheduling Instagram photos, but I love HootSuite because it is free if you have three or fewer social media profiles connected to it. This is perfect for most small business folks.Use @HootSuite to schedule your #Instagram posts b/c it is simple, and free for most small business users. Click To Tweet
Scheduled, But Not Really
You are probably used to scheduling your Facebook posts or Tweets and then walking away, forgetting what time you even scheduled them for. It’s not quite the same for Instagram! Instagram’s Terms & Conditions don’t allow for a “set and forget” type of scheduling. Instead of the post automatically being posted to the platform, you actually have to walk through the posting wizard at the posting time.
So, in essence, you upload your caption, hashtags, and image to HootSuite, and tell it what time you want to post to Instagram. At that predetermined time, you will get an alert on your phone that it’s time to put your post up. You open the HootSuite app, and it walks you through posting your content to Instagram. You still have to touch it, but at least you aren’t dealing with the mess of emailing photos and captions, saving them on your phone, and remembering to post at the proper time!
How to Schedule Instagram Posts with HootSuite
First, you may need to add your Instagram account to your HootSuite dashboard. From your HootSuite profile, click on the blue “Add a Social Network” button:
Then, pick Instagram from your options.
When the Instagram log-in dialogue box comes up, continue logging in to Instagram.
Now you are ready! From the top of the Streams dashboard, you can select your Instagram profile from the drop down, add in your caption, and hashtags if appropriate.
Then, you can add your image by clicking on the paperclip icon.
Now you are ready to schedule! Click the calendar icon to select your date and time.
There’s nothing left to do until the actual moment the post should go up. At which time you will get a notification on your phone that looks like this:
When you open up the HootSuite app, you can access your posts via the notification bell in the top right corner. Then you simply click on the image that you want to post, and click “Open in Instagram.”
HootSuite will kindly ask you if you are logged into the appropriate account on Instagram. (How nice!). If you say, “yes!” then Instagram will open up into the posting wizard for you to complete posting.
You may not realize it, but your caption is on your phone’s “clipboard” so you simply need to paste it into the caption box.
And there you have it! A step-by-step tutorial for posting your Instagram content with HootSuite.
Are you already scheduling your Instagram posts? If not, does this inspire you to do so?
Molly Marshall teaches small business owners and online entrepreneurs how to systematically and simply grow a profitable online presence through social media. Get your FREE 2018 Instagram Strategy Guide now!